Twelve Standard Forms of Value

Value is not intrinsic;it is not in things.It is within us;it is the way in which man reacts to the conditions in his envoirnment.

-LUDWIG VON MISES,AUSTRIAN ECONOMIST

In order to successfully provide value to another person,it must take on a form they are willing to pay for.Fortunately,there’s no need reinvent the wheel-Economic Value usualy takes place on one of the standard forms:

1.Product: Create a single tangible item or entity,then sell and deliver for more than it cost to make.

2.Service: Provide help or assistance,then charge a fee for the benefits rendered.

3.Shared Resource: Create a durable asset which can be used by many people,then charge for access.

4.Subscription: Offer a benefit on an ongoing basis,and charge a recurring fee.

5.Resale: Acquire an asset from a wholesaler,then sell that asset to a retail buyer at higher price.

6.Lease: Acquire an asset,then allow another person to use that asset for a predefined amount of time in exchange for a fee.

7.Agency: Market and sell an asset or service you don’t own on behalf of a third party,then collect a percentage of the transaction price as a fee.

8.Audience Aggregation: Get the attention of a group of people with certain characteristics,then sell access in the form of advertising to another business looking to reach that audience.

9.Loan: Lend a certain amount of money,then collect payments over a predefined period of time equal to the original loan plus a predefined interest rate.

10.Option: Offer the ability to take a predefined action for a fixed period of time in exchange for a fee.

11.Insurance:Take on the risk of some specific bad thing happeninthto the policy holder in exchange for a predefined series of payments,then pay out claims only when the bad thing actually happens.

12.Capital: Purchase an ownership stack in a business,then collect a corresponding portion of thprofit asta one time payout or ongoing dividend.

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