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The Mercenary Rule

Make money your god and it will plague you like the devil

-HENRY FIELDING,EIGHTEENTH CENTURY NOVELIST

Becoming a Mercenary dosen’t pay:dont start a business for money alone.Here’s why:starting a business takes more effort than you first expect.

Even if you identify a business that will largely run itself,setting up a Systems necessary to run the business requires presistence and dedication.If the only thing that interest you about an opportunity is money,you’ll probaly quit well before you find the pot of gold at the bottom of the landfill.

Twelve Standard Forms of Value

Value is not intrinsic;it is not in things.It is within us;it is the way in which man reacts to the conditions in his envoirnment.

-LUDWIG VON MISES,AUSTRIAN ECONOMIST

In order to successfully provide value to another person,it must take on a form they are willing to pay for.Fortunately,there’s no need reinvent the wheel-Economic Value usualy takes place on one of the standard forms:

1.Product: Create a single tangible item or entity,then sell and deliver for more than it cost to make.

2.Service: Provide help or assistance,then charge a fee for the benefits rendered.

3.Shared Resource: Create a durable asset which can be used by many people,then charge for access.

4.Subscription: Offer a benefit on an ongoing basis,and charge a recurring fee.

5.Resale: Acquire an asset from a wholesaler,then sell that asset to a retail buyer at higher price.

6.Lease: Acquire an asset,then allow another person to use that asset for a predefined amount of time in exchange for a fee.

7.Agency: Market and sell an asset or service you don’t own on behalf of a third party,then collect a percentage of the transaction price as a fee.

8.Audience Aggregation: Get the attention of a group of people with certain characteristics,then sell access in the form of advertising to another business looking to reach that audience.

9.Loan: Lend a certain amount of money,then collect payments over a predefined period of time equal to the original loan plus a predefined interest rate.

10.Option: Offer the ability to take a predefined action for a fixed period of time in exchange for a fee.

11.Insurance:Take on the risk of some specific bad thing happeninthto the policy holder in exchange for a predefined series of payments,then pay out claims only when the bad thing actually happens.

12.Capital: Purchase an ownership stack in a business,then collect a corresponding portion of thprofit asta one time payout or ongoing dividend.

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